What Are the Biggest Challenges for the Food Industry?
Compliance is the easy part. You’ve got the information at your fingertips, so it’s a matter of getting it out there in an honest and transparent way.
The food industry has long been the target of intense scrutiny — and for good reason. After all, it’s an issue of public safety. But the new rigor surrounding marketing and transparency is relatively new to the industry. Some of the coming challenges include overcoming loose definitions (what is natural?) and consumer skepticism (how do I know it was “free range”?).
At the end of the day, the biggest challenge will be to earn and keep the trust of your target consumer base.
Some Cool Examples of Innovation
Sometimes a paper food label isn’t enough — or maybe it’s just not cool enough. Not to worry, the wheels are turning in industry innovation.