Packaging designs and materials for food items are constantly evolving as packaging trends, demands and costs continue to change. Custom food packaging allows food manufacturers to pack, ship, store and display their products in ways customized to best meet specific requirements and goals. In addition, getting creative with packaging can help significantly improve product quality, increase sales, and reduce costs and waste.
- Improve quality. Food packaging is designed to keep food products safe for consumption, as well as maintain the food’s flavor, texture and shape. Innovative food packaging with designs that can prolong freshness and prevent contamination can have a great effect on the overall quality of the product. For example, a design as simple as a resealable zipper on a bag of shelf-stable food can keep the product tasting better for longer.
- Increase sales. A custom food packaging design that pops out at customers on the retail shelf can have a dramatic impact on sales. A package’s colors, graphics, messaging and information affect a customer’s ultimate decision. Convenience plays a huge role, as well – packages that are easy to open, close and reuse keep customers satisfied and increase sales.
- Reduce costs and waste. Innovative food packaging that helps reduce packaging materials and weights also help reduce costs and waste. Just slimming down the neck of a salad dressing bottle can have a big effect on the amount of plastic material produced and disposed of – cutting costs and making the package more eco-friendly. Lighter packages also lead to reduced fuel costs.
At PacMoore, we work closely with our customers to provide custom food packaging solutions that best meet their needs. Our food packaging services are a part of a turnkey partnership, in which we have the resources, expertise and technology to simplify food manufacturing from ingredients to packaging.
Visit www.PacMoore.com to learn more!